270 locals speak for 87.1 million adults across Mexico.
Each dot is one local, at the town or colonia in their story, sized by how many adults they speak for. The faces are the local who speaks for the most adults in each of six parts of the country. The Valley of Mexico, home to 53 of the locals, is drawn again at 8 times the scale in the corner; the US and Central America are drawn for context.
Each local counts only for the people like them in the census, so every share stays true to where adults really live. Every state has at least one local.
Life stage, not age, is how a local is matched to the census.
From monthly household income, adjusted for household size and cut into national tenths. Squeezed: the bottom three tenths. Comfortable: the top three. A household that reported no income (about one in eight) counts as getting by. The tenths are national, so they don't know that a peso goes further in Oaxaca than in Mexico City.
By the size of the locality. City: 100,000 people or more. Smaller city or town: 15,000 to 99,999. Small town or rural: under 15,000. The census draws no line around a city's suburbs, so a big suburb such as Ecatepec counts as a city.
Every local lives their day in Mexican Spanish; for a local who also speaks an Indigenous language, it is part of their story. Their profiles here are in English.
Is home with her toddler in her mother-in-law's house in Formando Hogar while her husband works 12-hour rotating shifts as a crane operator at the Port of Veracruz, and a dengue case two doors down has her spending on repellent and window screens.
His family's 2012 SUV just failed the verificación and now can't circulate one weekday plus some Saturdays, so he is pricing a hybrid on a 36-month loan against rebuilding the school-run carpool with two other Del Valle families.
Is learning to manage her nine-year-old son's new type 1 diabetes diagnosis while renewing the family's major medical insurance and comparing glucose sensors, from the house in Chapalita her husband's parents left them.
Waits tables at a seafood restaurant on the Boca del Río boardwalk, living on tips that swell at Carnaval and Semana Santa and nearly vanish when the winter nortes empty the beach, while he sleeps in the room his parents added on the roof of their house.
Pays private bilingual school tuition for three kids in San Pedro, and the January re-enrolment fee plus this year's tuition hike lands in the same weeks as the early-payment predial discount on the family's house in Cumbres.
Every adult in the census sample is matched to the nearest local.